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August 15, 2005
Reggaeton Latino 96.3 Los Angeles Targets Young Hispanics
PRNewswire- Spanish Broadcasting announced the re-branding of KXOL-FM in Los Angeles as the new "Latino 96.3."
Latino 96.3 is designed to be "the" station for young Hispanic Angelenos between the ages of 18 and 34. The quantifying/qualifying moniker "Latino" serves the dual purpose of proudly proclaiming the cultural identity of the station's huge base of loyal listeners as well as that of the station's ownership and management. It is an intended rallying cry for unity from a community that is today a dominant force not only in Southern California but also throughout the United States.
Latino 96.3 will highlight Reggaeton, an upbeat music genre with roots originating almost 20 years ago in Panama and Puerto Rico that's fast becoming the hottest new musical trend among Spanish - speaking audiences throughout the world. The music mix also includes hip-hop elements appealing to young Hispanics in Los Angeles.
On-air featured Reggaeton artists include Daddy Yankee, Ivy Queen, Don Omar, and Tego Calderon as well as Spanish hip-hop artists such as Pitbull and local Los Angeles groups Ozomatli, Crooked Stilo and Akwid.
As part of its on-air kickoff campaign, the new Latino 96.3 will guarantee sixty minutes of continuous music, all summer long. SBS will also immediately commence a nationwide talent search for its new live 24/7 on-air staff.
"It's exciting to target the Hispanic youth of Los Angeles, which also happens to be a majority of this market's radio listeners", commented David Haymore, Vice-President/General Manager of Latino 96.3. "It's about time the country's number one radio market has a station that features this unique mix of music for these listeners," added Mr. Haymore.
Latino 96.3 will also benefit from SBS' radio presence in Puerto Rico, which includes an intimate relationship with core Reggaeton and Latin Hip Hop artists through its recently launched "Reggaeton 94" FM network on the island. SBS radio stations WSKQ-FM in New York and WXDJ-FM in Miami also feature a regular staple of Reggaeton acts.
The new Latino 96.3 represents the latest programming innovation from
SBS - the nation's largest Hispanic-owned media entity - and the most recent embodiment of its core commitment to serving the growing U.S. Hispanic market.
It joins SBS flagship sister station KLAX-FM, "97.9 La Raza," one of the highest rated FM outlets in Southern California.
Música Reggaetón Ahorre at August 15, 2005 06:51 AM
Comments
Tonces 96.3 ud's tocan una musica muy bacana para la gente hispana y gracias a dios llegar ud's para tocar la musica que nos gusta a la juventud gracias
Posted by: erik at October 6, 2005 08:02 AM
ustedes ponen la misma musica deberian poner una hora de mixeo especial mente los lunes y los viernes!!!!! por la noche!!!! yo soy dj tengo mi mobol DJ si quicieran una muestra de lo que puedo aser me pueden llamar al 323 5951516
Posted by: william diaz at October 6, 2005 02:56 AM
Just wanted to say how much I enjoy listening to 96.3 LATINO. I love to hear it while I work out, get's me going, MAKES ME MOVE MY "SEXY BODY! :D I'm so glad we have a radio station that represents us the GRAN NACION LATINA! kEEP UP THE GREAT WORK EVERYONE!!!!!!!!!!!!!!
Posted by: rosie at October 5, 2005 03:58 PM
HEY WAS UP 96.3 FIRST OF ALL I TRULY LIKE UR STATION BUT U JUST KILLED EVERYTHING IN UR STAION U GUYS SOUND SO "NOT" PROFFESIONAL I MEAN WHAT IS ALL THAT BS ABOUT THE $$$ BUT U KNOW U GUYS MADE SOME GOOD STUPID STRATEGIES TO MAKE UR LISENERS NOT 2 LISTEN 2 UR STATION,THE WORST PART U GUYS SWEAR TO GOD ABOUT THE FUGITIVE COME IF U GUYS R NOT GOING 2 B HONEST DON'T US THE LORDS NAME(IDIOTS) U GUYS SHOULD LISTEN TO UR SELF HOW BAZZARD AND STUPID U SOUND WHEN U ASK "who is 96.3 fugitive??" WELL G00D LUCK WITH UR....FUCK UP GAME
Posted by: ANTHONY at October 5, 2005 02:52 AM
Latino 96.3 is what we needed here in L.A. We were long overdue on having the Reggaeton sound hit L.A. (they were up on this in Miami a LONG time ago)
I'm just worried about them getting these "on-air personalities". I personally don't want to hear someone blab stupidity on the radio all day - I don't care what on-air people have to say - I just want to hear the music... that's ALL!!! I HOPE THEY DON'T RUIN A GOOD THING...
Posted by: Cubana at October 4, 2005 12:56 PM
HEY! THIS STATION IS A HUGE SURPRISE OF YOU GUYS IN LATINO 96.3.KEEP PUTTING THE SONG ''RAKATA'' I LOVE IT ASI COMO LOS AMO A USTEDES.
Posted by: scarleth carcamo at October 4, 2005 11:12 AM
jUst waNteD tO ask iF yOu caN plaY "nOche de TraveSuRa" bY j-smOoth ((jOrheL))... lOve hIs mUsiC yOu gUyz shOuld plaY hiS sOngZ. pleaSe anD thanK yOu..lOve alwaYZ...lOnG beaCh laDy SmiLey*
Posted by: Wendy at October 3, 2005 09:55 PM
why dont you guys play The Ramones!or the Strokes?
Posted by: vika at October 3, 2005 09:40 PM
Guess what im not latino, im Asian but I really like to listen to Latino Reggaeton 96.3 It makes me happy and energetic at work while im listening to 96.3 Latino!! I like all the songs specially from Daddy Yankee, Tego Calderon, Ivy Queen, Wisin Y Yandel, Angel Y Khris, Trebol Klan, and many more!! though I know their names but I didnt know what is the title of their songs!!! Sounds funny!! Could anyone email me their recent songs just for an update!!
Posted by: joachim at October 3, 2005 05:41 AM
i love latino 96.3 fm they are the boom...play my kind of music...i lissen to it all morning all night and all day....24/7 ..i love you guys
Posted by: karen at October 2, 2005 10:13 PM
I love ur radio station. Finally we have a station that represents all the young latinos out there. Can you fill me in on any reggaeton concerts?? I heard about something called Megaton, what is that about??
Posted by: Jessica at October 1, 2005 02:23 PM
hey latino 96.3 wats up???i just love your station.its soo kewl can you play that song called mayor que yo Thanx love you lots
~~~~~ANA
Posted by: Ana at September 30, 2005 10:57 PM
I love this station I hear this statio 24 7 wish me luck on finding the "96.3 $50,000 fugitive.Aqui en Compton aqui suena Latino 96.3
I Love U guy's keep it up!!!!!!!!!!!
Posted by: Claudia Fernandez at September 30, 2005 10:49 PM
waz up latino 96.3 i'm loving the music, every second i'm in your station keep up showing the latino love holla porky in the house.
Posted by: porky at September 30, 2005 10:32 PM
STOP PLAYING WITH PEPOLE FEELINGS OK AND GIVE THEM THE MONEY JUST LIKE YOU PROMISED. YOU GUYS ARE REPRESENTING THE RADIO STATION IN A VERY BAD AND SAD WAY OK. DONT BE CHEAP AND GIVE YOUR LISTENERS THE MONEY
SAD SAD SAD SAD SAD SAD SAD RADIO STATION
YOU SHOULD BE ASHAMED OF DOING BUISNESS LIKE THIS
AND NOT REPRESENTING YOUR LATINOS INTHE APPROPRIATE MANNER !!!!! LIARS LIARS I WILL NEVER LISTEN TO YOUR STATION AGAIN ME AND MY 55 FRIENDS
Posted by: NOB at September 30, 2005 07:15 PM
THIS IS MY PERSONNAL OPINION I THINK THAT EVERYONE IN YOUR STATION IS FULL OF YOU KNOW WHAT OK, YOU HAVE FATHFUL LISTINERS AND YOU ARE NOT BEING FAIR WITH THIS BS YOU ARE GIVING ON THEM I THINK THAT YOU ARE VERY SAD PEOPLE!! WAS IT THAT HARD TO GIVE TO YOUR LISTENERS $50,000.00 DOLLARS I THINK YOU ARE VERY STUPID WITH THIS "ASK PEPOLE IF YOU ARE THE 50,000.00 ROBBER VERY STUPID
STOP PLAYING WITH PEOPLE FEELINGS OK YOU AND YOUR RADIO STATION ARE FULL OF BS
Posted by: nob at September 30, 2005 07:00 PM
please play machete bumper and shake
Posted by: Cristal at September 30, 2005 03:37 PM
Hey is true about the $ was wrong with that guys who got the money he is so dumn n crazy guys.
Posted by: Mary at September 30, 2005 03:28 PM
I would like to know if you can give me info on who sings the song "ABRAZAME"? Please, I want that song!!!
Posted by: promise at September 29, 2005 11:45 PM
I love latino it's the only station I hear now and its the boooommmmmmbbbbbb I hope this station stay around for many years
Posted by: Claudia at September 29, 2005 09:01 PM
Whats up Lation 96.3 well its your girl La Shorty
just want to say Esta estacion es pero perrisima!
L.A. needed to update itself with the newest regaetton songs! you guy bring it like know one can thats why were lations de todo corazon!!!
well thats it hit me up with any thing @ alicia@nbngear.com thats my work email Hey maybe you guys can even say somthing about the new clothes line that i work for!!
Well bye Love you guys so much!!! La Shorty
Posted by: Alicia aka La Shorty at September 29, 2005 08:20 PM
hey latino96.3 i would like to here more new songs by ivy queen and lonney tunes
Posted by: sandra at September 29, 2005 07:10 PM
I WOULD LIKE TO HEAR MORE SONGS FROM THALIA IN REGAETON VERSIONS.....PLEASE...
Posted by: jose casillas at September 29, 2005 02:27 AM
Waz up fellaz, just writting to let you guyz know that i love your station. itz off the hook. keep up the good work. peace out much love
Posted by: Patricia aka sweetgurl at September 29, 2005 12:35 AM
i just wish that they post the names n artists because i hear songs that i absolutely love but i dont know who sings it n wat the song is called but i luv the station!
Posted by: Cheli at September 28, 2005 08:23 PM
Man it is true Latino 96.3 you guys are the bomd and keep up the good work becuz us latino are the best and so are you guys LOVE LATINO 96.3
Posted by: Maria at September 28, 2005 05:09 PM
Para toda La Raza Latina esto es lo mejor que pudo pasar asi van a darnos mas respeto. It's already started "La Revolucion. I'm really happy that they are finally taking URBAN MUSIC seriously. Que Viva toda LA RAZA y Sigamos adelante
Posted by: Janet at September 28, 2005 05:08 PM
hey 96.3 i wanna tell u guys 2 keep up da best station in L.A right now WELL KEEP UP DA GREAT WORK THAT'S HOW GIRLS CAN'T STOP DANCIN 24/7 ALRRATO$$$$
Posted by: jesus aka mr.dream at September 28, 2005 01:38 PM
THE BEST IN LA
ES NUESTRA MUSICA, Y ES DIFERENTE
Posted by: J LINAREZ at September 28, 2005 02:42 AM
hey i have a question? does anybody know how much are tickets and where it will take place the next regeton concert. i think don omar, tego calderon, ivy queen, and winsel y yandel are gonna be there. i heard it on the latino 96.3 but they haven't said where?
Posted by: stacy at September 27, 2005 03:06 PM
damn latino has motivated me a lot.Ever since it has been I like waking up to go to school and it represents alll of us latino.It's about time there's a radio station that us teenagers and adults like to listen to.
Posted by: Alexxus at September 26, 2005 11:00 PM
how can I listen to you guys in Canada. Do you have a internet site where you broadcast live over the net??I just loved listening to the station while I was down in Montclaire.
Posted by: Marcella at September 24, 2005 12:51 AM
Hi I was down in Montclaire, visiting from Canada and I loved your radio station. Here in Canada you don't get latino radio statios at all, so I was so excite to listen to some. But you guy are awsome!
Posted by: Marcella at September 24, 2005 12:48 AM
QUE PASA CON LA RAZA!!!
WHAT'UP LATINO.fm I KNOW YOU PEOPLE WANNA HEAR THE BEST HIPHOP EN ESPANOL,ASI QUE DAZER-BAIONIX REPRESENTA A LA GENTE LATINA DE L.A. EN EL MOVIMIENTO DEL HIPHOP.YOU CAN CHECK IT OUT ON www.betarecords.com/dazerbaionix.espaninglish
LATINOS UNIDOS JAMAS SERAN VENCIDOS!!!!!!
Posted by: DAZER...The Finest Hip-hop en espanol en L.A.!!! at September 22, 2005 02:13 PM
hey you guys have the best station ever so keep that show moveing our world cause its just what we needed allright allways have it on ur station it just keeps me going all day !!!! you guys are just AWESOME!!!!!
Posted by: cristina aguilar at September 19, 2005 05:31 PM
can u guys send me music hits to my email.
can daddy yakey give me a call at 1970 8425827
and ask for mario diaz
thanks
Posted by: mario diaz at September 16, 2005 06:13 PM
presea means someone who is just after you where ever you go, es alguien que no mas esta atras de ti y que no te deja en paz
Keep up the great job you all are doing on the radio I just love the music so much and when i am stuck in traffic i pass the time perreando to make it seem more fun while waiting in the traffic But keep it up RADIO LATINO 96.3FM NUMERO UNO ALL THE WAY KEEP PUTTING IT DOWN 24/7 FOR US THE BROWN AND PROUD WELL KEEP IT UP THIS STATION IS THE BEST AND I WOULDLIKE TO HEAR AND SEE MORE OF IT ONLINE AS WELL AS ON THE RADIO.
BROWN AND PROUD,
MELISSA R. CHAMBERS
CHAMBERSRMELISSA@YAHOO.COM
Posted by: Melissa at September 15, 2005 12:45 PM
I'm a LATINO and all I want to say that ya era hora que we got a station of our own we got more BEAT and POWER then the other station so keep pumping the latinos 24/7
Posted by: Norman D. at September 14, 2005 10:20 PM
Hello there.... Listen i just want to tell yall that yall really representing for the latinoes...On the real the station is banging but um...I just wish that yall would play more up to date music... more variety....other than that yall are the best i give yall big ups!!
Posted by: Michelle at September 14, 2005 05:25 PM
Saludos desde Orange CA,
Gracias a Latino 96.3 FM Representando al mundo de el reggaeton a todo nivel.
Soy dominicano y se que hay pocos de nosotros aqui en los angeles pero latino 96.3 nos conecta a todo los Latino.
Posted by: Felix at September 14, 2005 04:52 PM
Hey Cuales son los mejor clubs de Reggaeton en el area de Orange county y Los Angeles???????
Posted by: Roberto at September 13, 2005 06:24 PM
This radio station is so tight.You guys play all of my favorite songs like NB ridez- notice me and Pitbull-toma.I love u guys so much and thank you for latino 96.3
Posted by: Angel at September 13, 2005 12:45 AM
Hey!! Yup, this station is pretty freakin cool! i love it. This latin explosion is the best thing thats ever happen on earth!!! We're in and never getting out!!
Posted by: sheny at September 12, 2005 05:22 PM
hey im from perris,ca. keep doin wat u doing i fucken lov u guys...latino 96.3.youuuuuuu knowwww
Posted by: consepcion at September 11, 2005 09:38 PM
DANG....its bout time that some1 takes over the radio station....all the other radio stations just based themselves on hip-hop and less on the LATINOS...LAtino 96.3 took over that and the listeners...keep up the pride and the good work.....
Chikita Boricua
Posted by: Ruth Hernandez at September 10, 2005 06:57 PM
i love 96.3 its the best!!!
Posted by: jannette at September 10, 2005 06:05 PM
i love 96.3 its the best!!!
Posted by: jannette at September 10, 2005 06:04 PM
Does anyone know what PRESEA means?
Posted by: Mita at September 9, 2005 11:09 AM
hey was up......the like 3 months ago i was changing statation and i heard you guys......well to make the story short i live in SanDiego and i can berly here ya i know its because of the area but i wish that the the reseption could reach all the way over here.....later ya'll
Posted by: Omar Arroyo at September 8, 2005 10:47 PM
i want to say its about time we got a latino station and i also want to say that keep up the good work ill be listening and a shout out to my people from AZUSA.
Posted by: adriana at September 6, 2005 09:20 PM
Latino is currently playing songs that have been out for the past four to five years. I really doubt the station will be around next year with the personnel behind the scenes, not the dj's, and thier highly tempored attitudes. Latino needs to get more up to date music or your listeners will go to other stations i.e. Power 106 or Kiss FM.
Truth Hurts.
Posted by: Promoter at September 6, 2005 02:36 PM
It's a great station.... I would like to hear the newest regaetton... hmm some of the things you guys play I have heard it three to four years prior... L.A. needs to update itself with the newest regaetton songs! For example, Don Omar "Dile," It is soooo old! LoL and Ivy que "Pa La Cama."
Posted by: Indira at September 6, 2005 04:27 AM
just gotta say that 96.3 is the best station ever.thanks to your station; reggaeaton artists are finally being recognized through southern california;not just by latinos but also by other races that are loving this music.one last thing to say,invacion 2 was the s****. I had such a great time,until the love of my life did some stupid shit and killed the whole night for me.luv ya and luve ya great work! you guys should hook me up with a job! holla sidewayz!!!!
Posted by: precioustar at September 5, 2005 05:29 AM
Its the best i love this station i listen to it every day, got to show some love, im only 12
Posted by: Tashelle at September 4, 2005 11:48 PM
DAMN KEEP IT UP!!!!!PUTTING IT DOWN FOR LATINO 24/7 THATS RIGHT!!!!
Posted by: LINDA at September 4, 2005 09:20 PM
hy well i licent to you guys nevery singlre day
adonde quiera que voy no paro de ewscuchar a latino
Posted by: lorena barrios at September 3, 2005 04:25 PM
i love you guys so much i've been tryn to call since day ony for those damn daddy yankee tickets every time i call its buisy and when it rings you guys never answer please please get me some daddy yankee tickets. love you all
Posted by: joselyn villsrresl at September 3, 2005 01:02 PM
Your format is incredible I enjoy it keep up the good work incredible reggaeton hits keep it up!!!
Posted by: ismael acevedo at September 2, 2005 07:47 PM
You guys are the best radio station i ever listen too keep the good work up LATINO 96.3!!!!
Posted by: Sonia at September 2, 2005 04:50 AM
HeY mY NaMe Is MaRiA oR MaMi! I aM 15 yEaRs OlD aNd I gO tO bElMoNt HiGh HeRrE iN loS aNGeLeS!! hIt Me BaCk aT MaRiA1AnDy@YaHoO.CoM!
LoVe YoU AlL
MaRiA
Posted by: MaRiA or MaMi at August 31, 2005 04:37 PM
arrida los latinos y arrida mexico cadrones!
Posted by: mke at August 31, 2005 02:41 PM
The 96.3 is the best station of reggaeaton ever. You can't compare it to any other station like this one. This station brings up the latino pride.
Posted by: Emily at August 27, 2005 07:09 PM
WHEN ARE YOU GUYS GOING TO BE ON THE INTERNET SO I CAN LISTEN TO YOU AT WORK.
Posted by: VICKY at August 26, 2005 02:34 PM
Awesome Station, just need to say the artist name and song title when played, this will help spread the music.
Posted by: Edwin at August 24, 2005 03:49 AM
LATINO 96.3 is the best that has ever been around keep that reggaeton going. Latino pride
Posted by: jessica at August 23, 2005 09:23 PM
Esta estacion es pero perrisima! Va a desvaratar todas las otras emisoras! 96.3 adelante!
Posted by: George V at August 22, 2005 11:52 AM
Whats up Latino 96.3 you guys are the best finally we have a station representando a todos los Latinosssssss Keep doing what you guys no what to do best Hollaaaaaaaa
Posted by: Adriana Trujillo at August 19, 2005 01:38 AM
Esta estacion Representa La Gran Familia de Los Angeles, ya era tiempo que naciera una estacion como uds.
thumbs up eh. stay up and keep doing' what ya know best!!!
Posted by: Martin at August 15, 2005 02:26 PM
Hola de Pomona. Aqui con Latino 96ssssssssss
Posted by: papi at August 14, 2005 06:09 PM